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What Makes A Celtic Pub?
With the demise of
Barney McColgan's Irish Pub
a few years back, the question arose again as to what
makes a successful Irish Pub. Certainly, McColgan's fit a pattern that has emerged
of the American Irish Pub. It incorporated a series of theme bars that had
that old-world look. It was situated in an area that was growing and
had easy access, a few miles off Georgia 400. It had a good mix of Irish
and regular brands, along with a mix of pub and Irish food. Fridays and
Saturdays were live Celtic band nights and always seemed to be crowded. So
why the failure? I have considered my own opinions and have talked with
different patrons of McColgan's, even some that knew Paul. Most have their own
opinion, spread evenly over a poor floor layout and inflexibility to
change.
McColgan's concept
was an Irish street with different style pubs and a restaurant. But the entryway
design created more confusion than met his goal. First time patrons often stood
wondering which way to go. There was that sense of relief when you chose a door,
realizing that any door was the right one, but still. Next the three pub layout
was anchored by adjoining center bars that made it difficult for a single
bartender to handle the patrons needs, forcing multiple bartenders or the
requirement to always be checking around the corner. The layout also made it
difficult for any Celtic band to play to the full crowd, causing heavy crowding
in the smaller rooms. There were times during special events where you could pass
through the crowd and hardly know there was a music group playing in the corner. It
might have been better for McColgan's to have reversed the design, putting the
smaller specialty pubs on the upper floor and the larger open pub and restaurant
on the bottom floor. I greatly enjoyed listening to
Mickle-a-do
on the upper floor stage, able to hear, see, and enjoy their rollicking style
without having an elbow in my eye. All in all, an interesting concept creating a
bad design. Rule: A great Irish Pub must have a certain look, a touch of the
blarney with a feeling of relaxed comfort; but the look must be functional.
Next, the
gastronomical repartee, that is, food. It is not enough to place a few Irish
items on the menu and have Harp and Guinness on tap to call yourself an Irish pub.
McColgan's had a large upstairs restaurant that was closed most of the time.
With a beginning business decision to push the fuller, heavier meal concept of the
restaurant, there was less enthusiasm to meet the needs of a patron just in for
a pint and maybe a snack. Unless the pub is located in an area with little food
choice (and McColgan's was not), competing for the tastebuds of the patron is
paramount. In the last few years, many new and exciting restaurants have opened in
the Old Milton Parkway area, including Buckhead
Brewery (since closed itself in 2005), Pampas, and Wild Times Cafe- joining Taco Macs and many smaller
restaurants and fast food establishments. The times I tasted McColgan's menu
were not memorable, from lackluster appetizers to a pallid Irish Stew. This is
Atlanta, people! Where a four-star restaurant is a short drive away. It might be
a little more expensive, but Buckhead Brewery just down the street won
medals for its hand-crafted brews and offers up Black Angus steak, New Zealand
venizon, elk, bison, and quail - enough to make my mouth water. And Taco Mac
across the street has an excellent beer selection and some of the best wings in
town. I am not telling the pubs to go out and hire a 4-star chef; but I am
saying that a pub needs to create a signature incorporating a selection of
standard pub fare and specialty plates that are excellently prepared, served
quickly and with a smile.
A good Celtic pub has to have a touch of the blarney, the lilt of
the isles in the voices, and the feel of a European pub in the air. It should
feel comfortable and natural to just walk in and plump yourself down at the bar,
order a Guinness, and relax and talk while the earth of Ireland settles in the
glass. It should be neither too quiet nor too noisy, letting you carry on a
conversation without shouting (other than at festival times). If live music is
not playing, then there should be Celtic music whisperin' in your ear from the
sound system. (Maybe even a CD juke with a mix of Celtic and local patron
flavor. Please note, it doesn't have to be Celtic all the time. I personally
listen to and enjoy every thing from classical to alternative and hip-hop,
jig-punk, and trance on the side.)
And while we are on
the subject of music, no self-respecting Irish pub can call itself such if there
is never Irish music in the place. Change your name. Talk to your patrons and
make sure you know the crowd that pays the bills; but hire the local talent and
bring in the touring groups. Atlanta is blessed with wonderful Celtic groups
that span the breadth of the genre, from Celtic rock, pub bands, harpers and balladeers. And
with over 375,000 people in Atlanta claiming to be Gaelic in some way, we need
our music.
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The closed McColgan's
Irish Pub actually made the top 10 bars in Alpharetta in 2002. Interesting that the
2002 Editorial and Audience Winner was Buckhead Brewery
and Grill (which by the way closed its doors in 2005) which I mentioned in my article about some of the problems McColgan's
faced. McColgan's reopened As Meehan's Alpharetta location and even though
it made a good go of it, including hosting several Atlanta Celtic Festival
events, it closed again in 2006. |